Launching a website is an important step for your trade service business, but having a website alone won’t bring in more customers. To make it work for you, it needs to be easy to find, easy to use, and encourage visitors to take action. Here are key ways to grow your revenue with your website.
1. Get Found on Google (Local SEO)
Most customers search online for local services. To show up in their search results:
- Google My Business: Set up and optimize your Google listing.
- Keywords: Use location-based words like “Plumber in Melbourne” or “Electrician in Perth.”
- Contact Information: Keep your Name, Address, and Phone Number (NAP) consistent online.
- Local Directories: List your business in trusted local directories.
2. Make Your Website Easy to Use on Any Device
Many people browse the internet on their phones. Make sure your website:
- Loads quickly (under three seconds).
- Has buttons that are easy to tap.
- Clearly displays your contact details and booking options.
3. Show Customers Why They Should Choose You
Build trust with your website by adding:
- Customer Reviews: Show testimonials from happy clients.
- Service Pages: Clearly explain what you offer and how it helps.
- FAQs: Answer common questions customers might have.
- Before-and-After Photos: Showcase your best work.
4. Use Social Media to Bring People to Your Website
Social media helps you reach local customers. To drive more website visits:
- Post updates, job photos, and customer reviews on Facebook and Instagram.
- Use location-based hashtags (e.g., #SydneyPlumber, #PerthElectrician).
- Respond to comments and messages quickly.
- Run local ads linking back to your website.
5. Turn Website Visitors into Paying Customers
Encourage visitors to take action with:
- Clear Call-to-Action (CTA): Buttons like “Get a Free Quote” or “Book a Service.”
- Special Offers: Discounts or free consultations for new customers.
- Live Chat: Give visitors a quick way to ask questions.
6. Track Results and Improve Over Time
To see what’s working, track your website performance using Google Analytics. Monitor:
- Where visitors come from (Google, social media, etc.).
- How long they stay on your site.
- If they contact you or book a service.
Final Thoughts
Your website can be a powerful tool to bring in new customers and grow your business. By making it easy to find, simple to use, and full of helpful content, you can turn visitors into loyal clients. Keep improving your website, and over time, you’ll see real results!
